Growing organic traffic 212% in a trust-heavy category

The challenge

Orbex competed with banks and large aggregators for every financial search. The site was slow, thin on expertise signals and missing whole topic areas its customers researched before choosing a product.

What we did

We earned trust in search, not just rankings, in four steps.

1. 1/ • Improved speed, fixed indexing issues and restructured internal links around key product categories.
2. 2/ • Added expert reviewers, clear sources and updated compliance copy across financial content.
3. 3/ • Launched calculators and comparison guides that answered buyers' questions before competitors did.
4. 4/ • Tracked organic sign-ups end to end, so the roadmap followed the pages that brought customers.

Results

Organic traffic more than tripled in eight months, and sign-ups from search nearly doubled.