- D2C Beauty
- Google Ads
- Social Media
- Engagement: 6 months
Reaching 4.8× ROAS with ads and email working together
How a D2C beauty brand grew revenue by pairing performance campaigns with retention flows that bring customers back.
- Return on ad spend
- 4.8×
- Repeat purchase rate
- +47%
- Online revenue
- +92%
The challenge
Nexora paid to acquire every customer again and again. There was no post-purchase journey, so first-time buyers rarely returned, and ads had to carry the whole business.
What we did
We paired acquisition with retention in four steps.
- 1/ Launched a steady pipeline of UGC and product-demo creatives tested every week.
- 2/ Set up welcome, post-purchase, replenishment and win-back emails triggered by customer behaviour.
- 3/ Used purchase data to find and bid more for audiences with the highest lifetime value.
- 4/ Reported revenue per customer over time, so acquisition decisions accounted for repeat orders.
Results
Revenue nearly doubled in six months, and ads became profitable because customers now come back.
| Metric | Before | After |
|---|---|---|
| Return on ad spend | 2.6× | 4.8× |
| Repeat purchase rate | 17% | 25% |
| Online revenue | ₹42 L / mo | ₹81 L / mo |
“Our customers now come back without us paying for them twice.”