- EdTech
- Website
- Google Ads
- Engagement: 4 months
Halving cost per lead while expanding to new cities
How an EdTech brand cut cost per lead by 52% with better landing pages and tighter campaign targeting.
- Cost per lead
- −52%
- Landing page conversion
- +68%
- Course enrolments
- +45%
The challenge
Bloomly was expanding into new cities, but each launch cost more than the last. Traffic arrived on generic pages with long forms, and most visitors left without enquiring.
What we did
We rebuilt the enquiry journey city by city in four steps.
- 1/ Built landing pages per city and course with local proof, batch dates and clear fees.
- 2/ Cut the form to four fields and added a WhatsApp option for parents who prefer to chat.
- 3/ Focused campaigns on the areas around each centre and the keywords parents actually use.
- 4/ Ran continuous A/B tests on headlines, offers and forms, keeping only what improved conversion.
Results
Cost per lead fell by 52% in four months, and every new city now launches faster and cheaper.
| Metric | Before | After |
|---|---|---|
| Cost per lead | ₹620 | ₹298 |
| Landing page conversion | 3.1% | 5.2% |
| Course enrolments | 380 / mo | 551 / mo |
“Cut our cost per lead by half while we scaled into three new cities.”